A dedicated place to browse.
Added a clear Menu destination in the main navigation and organized the online menu by food type, including a Kids & Seniors category.
Client project · Restaurant website · Sun Lakes, ArizonaA familiar restaurant.
A familiar restaurant.
A clearer online experience.
How JC Brand Builders evolved The Better Biscuit’s website to make the menu, ordering, and catering easier to find.
CLIENTThe Better Biscuit
LOCATIONSun Lakes, Arizona
PROJECTWebsite upgrade
The starting pointWe built the original.
We built the original.
Then we made it better.
JC Brand Builders created the restaurant’s original website, bringing its story, online ordering, gift cards, catering, and customer information into one place.
This project was the next stage: refining that foundation into a clearer experience for people deciding what to eat, how to order, or how to plan a visit.
The focus was practical—make useful information easier to find, update the content, and give each customer task a more obvious next step.
The upgradeBuilt around what
01 / FIND THE MENU 02 / TAKE ACTION 03 / PLAN A VISIT
Built around what
restaurant guests need.
More obvious next steps.
Gave visitors prominent choices to view the menu, order online, call, get directions, or explore catering.
The essentials up front.
Brought daily hours, phone number, and street address to the top of the homepage, with location and contact details repeated near the bottom.
Before & afterThe same business.
The same business.
A more useful website.
A content and navigation comparison of the April 1, 2025 archived homepage and the upgraded website.
| Area | Original website | Upgraded website |
|---|---|---|
| Menu access | The homepage included an Our Menu section; the main navigation had no dedicated Menu link. | A dedicated Menu link leads to an online menu organized into food categories. |
| Homepage actions | Order Now was the primary hero action. | View Our Menu, Order Online, and Call Us offer clear choices near the top. |
| Visit information | Phone and address appeared in the lower contact section. | Hours, phone, and address appear at the top, with directions and visit details farther down. |
| Current offerings | The archived homepage mentioned Friday-night fish fry and a Thanksgiving special. | Updated content focuses on breakfast, lunch, and calling for current daily specials. |
| Recognition | The homepage highlighted a 2024 Neighborhood Fave award. | A dedicated awards section presents additional years of Neighborhood Fave recognition and Restaurant Guru recognition. |
What stayedKeep the foundation.
Keep the foundation.
Improve the experience.
The restaurant already had valuable content and working customer destinations. The upgrade retained the owner story, online ordering, gift cards, catering, and frequently asked questions.
The work centered on how those pieces fit together: clearer navigation, updated information, more prominent customer actions, and a categorized menu customers can explore on the restaurant’s own site.
Explore the Restaurant Menu ↗The outcomeA clearer path
A clearer path
from browsing to action.
The completed upgrade gives visitors a dedicated menu destination, practical visit information near the top, and prominent paths to order, call, get directions, and inquire about catering.
These are documented website improvements. Changes in traffic, calls, orders, and catering inquiries have not been established in this case study.
What this project demonstrates
A website can evolve without losing its useful foundation. Start with the tasks customers need to complete, then make those tasks easier to find and follow.
Your website’s next stageDoes your website make
Does your website make
the next step clear?
Let’s discuss what customers need from your website, what’s already working, and where an upgrade could help.